According to Yahoo! News, the Japanese have brought us another glorious new product: a horror story printed on toilet paper. Each roll of the paper contains several copies of a nine-chapter novella written by Koji Suzuki (who wrote the story the Ring movies were based on).
According to the article, "[The short story is] set in a public restroom, takes up about three feet (90 centimeters) of a roll and can be read in just a few minutes". The toilet paper will sell for 210 yen ($2.20) a roll.