Check out one of the posters from the "Become Someone Else" ad campaign for Mint Vinetu (a used book store in Lithuania), and admire the complete line of posters over at Buzzfeed. Pretty great, huh?

Labels: advertising, Used books

The literary powers-that-be have made one of those bizarre commercials for our current Featured Book, Lisa McMann's highly entertaining YA fantasy Wake. Behold:



I don't have a television, so I'm totally out of the loop on these mini-movies. When did this trend start? Do they actually air on TV? (Frankly, they don't look big-budget enough for TV, but maybe I'm wrong...)

Note: And in other Wake-related news, Ms. McMann very kindly sent us an e-mail, letting us know that the sequel (2009's Fade) will be a solid 40 pages longer than Wake, thereby eliminating my major objection to the book.

Labels: advertising, TV, Wordcandy main site

In an interesting advertising move, there was a six-page-long preview of Brad Meltzer's upcoming novel The Book of Lies in my Buffy the Vampire Slayer: Season Eight comic (issue #17). I'm not sure this combo was a dream fit, subject-wise, but it does reflect an exciting trend: advertisers are beginning to realize that comic book readers read other stuff than Star Wars adaptations*--and some of them might even be female.

*Admittedly, there was an add for Star Wars figurines on the back cover... but it's a start, okay?

Labels: advertising