Monday, November 09, 2009

Scholastic Book Fairs: the good, the bad, the ugly

A few weeks ago, my mother agreed to run a Scholastic Book Fair for a local school. Unfortunately, she forgot that she was going to be traveling for the first three days of the week-long-fair... which means, naturally, that *I* am currently enjoying my first up-close-and-personal interaction with a Scholastic Book Fair.

The good:
The reps are great, the point-of-sale system couldn't be more user-friendly, and they've got a pretty good range of titles. Setting up the entire thing took about two hours--these people really know what they're doing.

The bad:
Apparently, getting things like signs can take up to fifteen days, and they don't send e-mail updates when you put in an order. What kind of customer service is that? Also, their book selection is crazy lopsided--we have about 75 copies of the newest Diary of a Wimpy Kid book, but no Hunger Games or Catching Fire, and they failed to send the early books in either Jeff Smith's Bone series or Rick Riordan's Percy Jackson series, which means that kids are going to have to go elsewhere if they haven't already started the books. I'm going to call and try to fix some of these deficiencies, but who knows how that'll work out.

The ugly:
Well, there's this. And this. Not behavior to be proud of, Scholastic.

The verdict? This is a very user-friendly approach to book fairs, and a low-stress option for a small school like the one I'm working with. I'm very interested in hearing more about locally-run book fairs* (apparently The Secret Garden Bookshop in Seattle offers one, which I might investigate), but there's no denying that Scholastic runs the kind of tightly-organized fair that lends itself to being run by almost anyone--even a highly disorganized book critic who was volunteered at the last minute by her mother.

*It would be nice to sell something other than Scholastic publications.

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Monday, September 22, 2008

Scholastic abandons Bratz

According to an article in The New York Times, children's publisher Scholastic Inc. has decided to stop offering chapter books and spinoff products based on the "Bratz" product line at its popular elementary-school book fairs. The Campaign for a Commercial-Free Childhood, an advocacy group based in Boston, said that Scholastic’s move is the result of their 18-month-long fight to remove titles like “Lil’ Bratz: Catwalk Cuties” from the book club fliers that go home with students and are distributed at book fairs.

I try not to get too worked up over kids' toys, but those Bratz dolls are pretty crazy:

I'm totally confused by the combination of that outfit, the mouse, and the USB key necklace. Is that the doll's Internet-surfing outfit? Is it indicative of what girls are *supposed* to be wearing while they work on the computer? Because if so, I am seriously under-dressed.

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