If you're a Diary of a Wimpy Kid fan in the East Coast/Midwest area, be sure to check out Amulet Books' second annual ice-cream-truck promo tour. According to Publishers Weekly, the tour...

"[...Begins] August 15 and runs through August 28. Each truck will have 26 events, with stops that take them up and down the East Coast and into the Midwest. One truck will visit bookstores in Georgia, Florida, Alabama, Louisiana, Kansas, Mississippi, Tennessee, Missouri, Iowa, and Illinois; the second will stop in New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C., Ohio, Michigan, Ontario, and Vermont. Purple ice cream treats (to match the cover of the new book) will be given away at each event; for every treat, Abrams will donate one children’s book to nonprofit organization First Book."

Um, that sounds great and all, but I like the Diary of a Wimpy Kid books and I like ice cream (even purple ice cream). I, however, live on the West Coast. Why is Amulet stiffing us like this?

Labels: Jeff Kinney, Promotions